Liberdy: Rewarding Data Owners for the use of their Data and Decentralizing the Data market through Blockchain Technology

The inevitability of data in the success of any marketing operation cannot be over emphasized. The success of big cooperation like Facebook and Google is simply tied to the enormous volume of data they have at their disposal.
As it stands, the data generation market is a fast growing one and there is an expectation for it to grow by 27% annually. The global digital ad market experienced a 19% growth in 2017, reaching about 228 billion dollars, and there is yet a 16.5% growth to about 266 billion dollars anticipated in 2018. However, despite the speed of growth of these markets (hinged around data), there are two main problems the digital advertising industry is facing.

1. Data is not up-held as a commodity, and as a result, the data owners or users are not reckoned with as part and parcel of the data economy and are therefore denied their rewards.
2. Lack of accurate data, coupled with the lack of transparency in the data market as a result of the fraudsters.
   In a bid to proffer solutions to these problems, theLiberdy concept was born. http://liberdy.io/
   Liberdy is a new blockchain-based, fair digital advertising economy with a robust data trading platform that rewards users for the use of their personal data by advertisers.
   
   In compliance with the GDPR regulation, Liberdy aims to empower its users to manage their data rights and earn from the use of their personal information.
   With Liberdy’s consent-based DMP, advertisers will have access to outstanding and trustworthy data.

All the parties on the Liberdy ecosystem benefit from the platform as follows:

• For Advertisers:
 Easy integration with the DSP of their choice
 Opportunity to tap into a rich international data warehouse
 Access to super consent-based data
 Opportunity to benefit from data verified o the blockchain
 Publishers
 Generation of new revenue steam
 Enhancement of users’ data
 Opportunity to make out the most of the GDPR regulation

• For Users
 Obtain reward for data already being shared with Google Facebook and Amazon.
 Ability to control collected information
 Access to advanced rebate platform

• For Publishers
 Opportunity to generate a new revenue stream
 Ability to enhance users. Data
 Opportunity to maximized the GDPR regulation

Considering the advantages of the blockchain technology upon which it is built, coupled with the GDPR regulation to disrupt the digital advertising industry, Liberdy is confident that it will thrive at this time.

Learn more about the Liberdy platform and its paraphernalia on the White Paper http://liberdy.io/liberdy-lightpaper.pdf

To accelerate the realization of the project, Liberdy will be hosting a Token Sale Event of its Token (LIB). The LIB token will be the used currency on the Liberdy platform.
Users can pay LIB to become power users and to buy goods from rebate campaigns. They obtain LIB for the use of their data and from cash-back campaigns.
Advertisers can pay LIB to purchase consent-based data segment and obtain LIB from goods sold in rebate campaigns.
One billion LIB Tokens will be issued in total of which 300 million will be made available for the Token sale.

To join the mailing list for updates, click on http://liberdy.io/
You can also connect with Liberdy on
https://t.me/liberdy
https://twitter.com/Liberdy_

Authored By: https://bitcointalk.org/index.php?action=profile;u=1156227

Wallet Address: 0x855382e202d3dcadfda10f62969b38dcee558270